Be Everywhere Your Clients Are
Your clients are already online. The firms that know how to communicate online with the right message to the right people at the right time will be seen as the unmistakable experts and authorities in their fields, and will be top of mind when the the prospect is ready to take action in solving their problem.
Is Your Communication Process Designed Around Your Convenience or Theirs?
Once upon a time, just having a web site was enough - maybe even cutting edge. But now your prospective clients expect more than a static electronic brochure. They want the ability to interact and get their inquiries met on their schedule, not yours. People consume information online when its convenient for them. Firms without a means of communicating 24/7 are likely missing opportunities to communicate with great prospective clients. If you're not providing an experience that is convenient and responsive to your prospective clients' convenience, are you certain that your competition isn't?
Are You Ready to Shift from Legacy Media to Digital?
In the 1930's, 40's & 50's media consumption shifted from print to TV and Radio. It's happened again, but this time the shift is to Online and Social Media. To remain relevant law firms must make the jump to these new media platforms. But these platforms are different, and in many respects better, than the advertising outlets of yesteryear, for those that understand how to take advantage of them.